Customer Experience & Acquisition | Brand Development & Engagement | Creative Leadership

Brand Engagement & Creative Strategy Executive with corporate leadership expertise and urban savvy – championing the “art & science of Customer Experience (CX)” to find & create stronger relationships with guests/fans/customers. Digital native & former big agency Creative Director with proven success building world-class teams that drive growth in awareness, affinity, and profitability.

Big agency trained Creative Director, grounded in customer engagement and loyalty via two of the world’s top entertainment companies

We are witnessing the greatest transformation to the economy since the Industrial Revolution. Never before has the brand value prop, purpose/narrative, and continuity been this important. Meeting today’s unprecedented expectations of customer experience requires insight from the intersection of positioning, design, technology, legitimate business dynamics, and most of all, customers.

Over the last two decades, I’ve delivered substantial growth leading enterprise-wide marketing
 and audience engagement efforts for iconic companies, including 3ICE, NBCU, JanOne, The Madison Square Garden Co. (NY Knicks, Rangers, Rockettes, The Garden, Radio City Music Hall, and LA Forum) and I spent five years leading similar efforts for Caesars Entertainment – the world’s largest destination entertainment company and leader in loyalty marketing. Currently, as a Brand Engagement & Creative Strategy Consultant, I advise on brand development, engagement marketing, and customer experience strategies for some notable brands & celebrities. 

My colleagues and industry peers know me as a confident, competent, and considerate leader, as well as a respected voice in the digital (marketing & eCommerce) space.