"Creative and innovative, Greg is inspiring to work with. He stays sharp in the entertainment space and lives on the cutting edge."
10x Platinum Hip Hop Pioneer and Rock & Roll Hall of Famer
"Greg is an outspoken thought-leader in the digital space. It's always fun to see what he's going to stir up on stage!"
Social Marketing Strategist, Keynote Speaker, Brand Evangelist
"An exceptional customer experience leader and creative visionary. We are proud to have Greg on our customer advisory board."
Adobe, changing the world through digital experiences
"A digital innovator and risk taker with some gambles that have paid off."
WIRED, where tomorrow is realized
Customer Experience & Acquisition | Brand Development & Engagement | Creative Leadership
Brand Engagement & Creative Strategy Executive with corporate leadership expertise and urban savvy – championing the “art & science of Customer Experience (CX)” to find & create stronger relationships with guests/fans/customers. Digital native & former big agency Creative Director with proven success building world-class teams that drive growth in awareness, affinity, and profitability.
Big agency trained Creative Director, grounded in customer engagement and loyalty via two of the world’s top entertainment companies
We are witnessing the greatest transformation to the economy since the Industrial Revolution. Never before has the brand value prop, purpose/narrative, and continuity been this important. Meeting today’s unprecedented expectations of customer experience requires insight from the intersection of positioning, design, technology, legitimate business dynamics, and most of all, customers.
Over the last two decades, I’ve delivered substantial growth leading enterprise-wide marketing and audience engagement efforts for iconic companies, including 3ICE, NBCU, JanOne, The Madison Square Garden Co. (NY Knicks, Rangers, Rockettes, The Garden, Radio City Music Hall, and LA Forum) and I spent five years leading similar efforts for Caesars Entertainment – the world’s largest destination entertainment company and leader in loyalty marketing. Currently, as a Brand Engagement & Creative Strategy Consultant, I advise on brand development, engagement marketing, and customer experience strategies for some notable brands & celebrities.
My colleagues and industry peers know me as a confident, competent, and considerate leader, as well as a respected voice in the digital (marketing & eCommerce) space.