Brand engagement leader with two decades of helping companies find and create stronger relationships with their customers. Former agency side creative director with a deep digital focus, offering a series of award-winning experiences driving growth in awareness, database, and revenue for some of the world’s finest brands.

Experience spans several categories, with a focus on entertainment (live and studio), hospitality, retail, and consumer products. Known amongst digital community as a speaker, instructor, customer advocate, and potty activist (proud dad).

Highlights
★ Responsible for $2B+ revenues channels in entertainment (live & studio), travel, and retail
★ Ownership of strategy and daily operations of $500MM+ digital division/brand.com
★ Driver of database growth and CRM engagement for the leader in loyalty marketing
★ Leadership of world-class digital performance analytics and data-driven strategy teams
★ Accountable for $100MM+ marketing and operational budgets
★ Leadership of development and launch of mobile apps in excess of 100MM downloads
★ Established and led new digital division providing leadership to 300+ agency team
★ Highly regarded for attracting and cultivating great talent
★ Awarded Chairman’s Honors for leadership and performance growth

Expertise
✔ Award Winning Creative and Interactive Experiences
✔ Effective Team Building & Leadership
✔ Product IA, UI/UX, and Visual Design
✔ Interaction Psychology and Shopping Behavior
✔ eCommerce Merchandising and Conversion Optimization
✔ Mobile Platform Acquisition and Monetization Strategy
✔ 360° Brand Engagement Strategy
✔ Customer Lifecycle & Loyalty Marketing/CRM
✔ Paid, Earned, Owned, & Social Media Strategies