Creative director gone marketing executive with over a decade’s run at helping brands create stronger relationships with their customers. True brand guy with a well-balanced history of crazy agency-life and “doing time” on the brand side.
Agency-life: After many years of freelancing, work spans a diverse portfolio including: Disney, Universal, Sony Pictures, Red Bull, Papa John’s, Party City, Pep Boys, Cirque du Soleil, Atlantis, and the Pioneer Grandmaster Flash.
Brand-side: Career started with J&R Music World (jr.com), followed by Las Vegas Sands, and currently leading Caesars Entertainment digital/content marketing initiatives. The great thing about working with a resort is the exposure to so many consumer touch-points (eCommerce, hotel, entertainment, F&B, retail, etc.), not to mention “travel is a leading online commerce category” (-comScore).
I speak on the latest marketing trends, evolution of communication, and advertising principles. I’m a digital environmentalist, devoted disruptor (I disrupt every meeting), and potty activist (proud dad).