★Tell me about your ventures and opportunities, I’m interested and happy to make connections. Please don’t reach out to sell me anything.★
✉ greg@gcann.com ✆ 718-612-0364

“Big agency trained Creative Director, grounded in customer engagement and loyalty via two of the world’s top entertainment companies.”

Customer Experience & Engagement
Executive with leadership expertise and urban savvy – championing the “art and science of branding” to drive disruption and organizational transformation in the entertainment/lifestyle industries. Demonstrated success challenging the status quo, identifying digital marketing/pop culture trends, and developing bold, experiential business opportunities across communications platforms to drive consumer engagement, loyalty, and profitability.

Strong reputation for building credible relationships with influential artists and stakeholders;  attracting, grooming and inspiring world-class digital, content and data-driven teams, building collaborative cultures of  high performance; and persevering to deliver results in the following areas:

Creative direction & customer acquisition:
Delivering experiences driving 20% YOY fan growth and 80% increase in response rates for two of the world’s top live entertainment companies, including the Colloquy winning leader in loyalty marketing

Customer experience & commerce:
Directing digital media, websites, and mobile apps driving over $1B direct channel sales and $10M savings in third-party commission fees for top digital categories (entertainment and travel)

Content development, monetization, and partnership activation:
Development of sponsorable content and franchises, product integrations, including multi-million dollar deals with MTV, Delta, Coca-Cola, Playboy, RCL, and Chase

Community engagement:
Leading content and media experiences for many of recent years “trending topics”, including Mariah Carey, Britney Spears, J. Lo Vegas Residencies, NY Knicks, Rangers, Rockettes, MTV VMAs, and iHeartRadio Festivals

Expertise
• 360° Global Brand Strategy & Management
• Award-Winning Creative and Interactive Experiences
• Emotion Connection & Loyalty Marketing/CRM
• Customer Acquisition & Audience Engagement
• Paid, Earned, Owned, and Social Media Strategies
• Editorial Calendar Planning & Workflow
• Content Development, Distribution, & Monetization
• eCommerce Merchandising & Conversion Optimization
• Mobile Web/Native App Innovation & Optimization
• Performance Analytics & Success Measurement
• P&L Management and Global Teams Leadership
• Digital Transformation & Enablement